Ricardo is the Creative VP of Dentsu Creative Mexico and a member of the Creative Council of the network. On top of that, he's a dad and a sports fan. He could spend the whole day watching any game from any sport on TV. He's been in the advertising industry for 13 years and has worked at the most renowned agencies in the country, like DDB, Publicis, and VMLY&R, just to name a few. Throughout this time, he has won awards at the most prestigious advertising festivals in the world. Among the awards he has won are a Yellow Pencil at D&AD, the Grand Prix for Good at Cannes Lions, multiple One Shows, and dozens of regional and local awards.
At Publicis Mexico, Aldo and Ricardo Aviles (joint CCO, DENTSU CREATIVE MEXICO), lead a team that was centred on creative impact, working on local and global projects with partners such as Heineken, Powerade, Amstel, Coca-Cola and Nestle. There, they also worked on a non-profit campaign called “Still speaking up” a campaign that with use of Deep Fake technology brought back to life a murdered journalist to ask for justice to the president of Mexico.
