LUXURY FOR EVERYONE: CHANGING PERCEPTIONS OF DISABILITY



Heralbony Luxury for Everyone

SATO 2531 by Dentsu Digital Tokyo has clinched two prestigious Gold Lions at Cannes Lions 2025 for Creative Data and Creative Strategy.

SATO 2531 Wins Two Cannes Gold Lions | Dentsu Digital Japan

Two Gold Lions Awarded to Sato 2531 at Cannes Lions 2025

Sato 2531 Cannes Lions 2025

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Huawei introduced its latest flagship smartphone, the Huawei Mate 20 Series, with a remarkable highlight – the innovative HiVision feature. To demonstrate the capabilities of this cutting-edge technology, we showcased its AI-powered scanning and identification functionality, specifically in determining the total calories of various objects based on their shape and type. As an example, users can simply point their camera towards a fruit, and the phone will promptly provide comprehensive details, including the specific fruit type and its corresponding calorie count. This integration of AI and imaging technology offers users a seamless and convenient way to access nutritional information.

Dentsu Creative x Huawei

Bringing humor to mobile phone advertising.

GROUNDHOG AND EAGLE

Huawei

We partnered with Alipay's green initiative, Ant Forest, to inspire their customers to reduce their carbon footprint through simple behavior shifts. Together, we created 'This is very Green', a series of humorous social media films featuring forest animals. These films highlight the connection between "green" initiatives and the preservation of animals' natural habitats. Through metaphor and impactful messaging, our forest inhabitants explain how customers can contribute to a greener future. For example, an elephant demonstrates the importance of using fewer disposable straws by showcasing its ability to suck up rainwater with its trunk, while a crab flexes its claws to encourage the reduction of disposable chopsticks. Our aim is to empower individuals to make a positive environmental impact through small behavior changes. Together, we can create a greener future for all.

Dentsu Creative x Alipay Ant Forest

To capture people's attention we used animals to bring humor to green issues in China.

THIS IS VERY GREEN

Ant Forest

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