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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Dentsu Creative UK's CEO Jessica Tamsedge, CCO Caroline Pay, and CSO Theo Izzard-Brown recently hosted their first Dentsu Creative Plug and Play event at Somerset House. The event brought together over 100 clients and partners to discuss creativity, innovation, and the future of brand-building, fostering connections and inspiring attendees.

Plug and Play Event | Dentsu Creative

Dentsu Creative UK's Plug and Play event at Somerset House

Plug and Play

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Yasuharu Sasaki Appointed as Global Chief Creative Officer at Dentsu

Dentsu proudly welcomes Yasuharu Sasaki as its Global Chief Creative Officer. Discover the exciting announcement and learn how Sasaki's visionary leadership will shape the future of creativity within the organization.

Yasuharu Sasaki Appointed as Global Chief Creative Officer: A New Era of Creative Leadership

Yasuharu Sasaki named as dentsu's Global Chief Creative Officer

In the ever-changing landscape of marketing, the need to innovate and evolve remains constant. Marketers are questioning the existing agency model and seeking ways to enhance efficiency and growth. A survey with 700 global CMOs explored how businesses and brands deliver creative communications and collaborate with agency partners. Discover the insights from CMOs in Australia, Brazil, Canada, India, Italy, Spain, the UK, and the US.

Dentsu Creative's CMO report 2023

Agency Model Innovation in 2023

Discover how marketers are leveraging the power of creativity and technology to overcome the complex challenges posed by climate change, economic turmoil, geopolitical instability, and polarization. Gain insights into navigating this ever-changing landscape now.

The Biggest Marketing Challenges today | Dentsu Creative's CMO Report

Biggest Marketing Challenges Today: What do CMOs Have to Say?

Jardim Sororno  AI for marketeers using image generation

In the realm of AI tools, the quest for the perfect prompt and flawless results sparks intense debates. However, Dentsu Creative Portugal took a refreshingly different path when it came to designing the artwork for the renowned electronic music festival, Jardim Sonoro. They embraced the unpredictable interpretations of visual AI platforms, transforming them into one-of-a-kind masterpieces.
Recently honored with a Bronze at Cannes Lions 2023, we had the opportunity to delve into the unconventional thinking behind their extraordinary project, "The Unimaginable Return". Learn more about the captivating journey and innovative approach of Dentsu Creative Portugal in this exclusive interview.

Discover the Unique Artistic Approach of Dentsu Creative at Jardim Sonoro Music Festival

Behind the work: Jardim Sonoro & Dentsu Creative Portugal 

JARDIM SONORO

Martín Seijas, Managing Director of Dentsu Creative Argentina and Chile

Discover the findings from the CMO Report, revealing that 83% of CMOs globally believe AI will enhance creativity and 86% see it as a tool for improving efficiency. Gain insights from Martín Seijas, Managing Director of Dentsu Creative Argentina and Chile, in this thought-provoking column on AI.
In this informative column on AI, Martín Seijas, the Managing Director of Dentsu Creative Argentina and Chile, delves into the enlightening findings from the CMO Report. The report unveils a remarkable consensus among CMOs worldwide, with 83% acknowledging the transformative potential of AI in enabling teams to focus on more creative tasks. Furthermore, an overwhelming 86% of CMOs agree that AI has the power to enhance efficiency within their organizations.
Gain valuable insights into the impact of AI on creativity and efficiency as Martín Seijas explores the implications of the CMO Report. Discover how AI is reshaping the marketing landscape and empowering CMOs to unlock new possibilities for their teams.

The Impact of AI on Creativity and Efficiency: Insights from the CMO Report

Artificial Intelligence in the Friend Zone

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

Dentsu Creative Argentina, Brazil and U.S. Awarded Cannes Lions 2023 Pharma Grand Prix

Dentsu Creative Young Cannes Lions 2023

Eurofarma & Dentsu Creative Scoop Cannes Lions Award Haul

Cannes 2023 Scrolling Therapy Grand Prix

And that's a wrap: Dentsu Creative at Cannes Lions 2023

Dentsu Creative at Cannes Lions 2023 Wrap

Cannes Young Lions Contenders from Hungary

2023 Cannes Young Lions: Our Contenders from Hungary

Young Lions 2023 Hungary

Dentsu Creative at Cannes Lions 2023

See you at Cannes Lions 2023

Cannes Lions 2023

2023 Cannes Young Lions: Our Contenders from China

Young Lions 2023

CAROLINE PAY COMPLETES DENTSU CREATIVE UK LEADERSHIP

DENTSU CREATIVE ANNOUNCE CAROLINE PAY AS NEW UK CCO

Caroline Pay Completes Dentsu Creative U.K. Leadership

CAROLINE PAY

We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

A Tale of New Cities

Industry leading strategists from DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

Trends 2023

TRENDS 2023

Dentsu Creative Launches Entertainment Offering 

DENTSU CREATIVE Entertainment provides clients with global access to pioneering craft and technology capabilities, production partners and creators. 

DENTSU CREATIVE LAUNCHES ENTERTAINMENT OFFERING

Dentsu Creative Launches Entertainment Offering

Dentsu Creative Entertainment

Introducing Dentsu Creative

DENTSU CREATIVE asked 500 CMOs from across the globe what the future of creativity means to them and how agencies must evolve.

DENTSU CREATIVE's CMO Survey on the Future of Creativity

The Power of Modern Creativity: Insights for Today & Tomorrow

CMO Survey

Paris will focus on driving growth with regional clients and bringing new Modern Creative products to market across APAC.

New Chief Growth and Product Officer for DENTSU CREATIVE APAC: Dan Paris

Dentsu Creative APAC Appoints Dan Paris as Chief Growth and Product Officer

Dan Paris

Dentsu Creative Announces Global Leadership Roles

DENTSU CREATIVE announced key members of its global leadership team.to ensure that clients achieve the full potential of Modern Creativity.

Global Leadership is announced at Dentsu Creative

Global Leadership

Fogaca will crystalize Dentsu Creative’s vision for the U.S., supercharging growth for the network and its clients.

New US CEO for DENTSU CREATIVE: Paulo Fogaca

Paulo Fogaca Named Dentsu Creative U.S. CEO

 Paulo Fogaca

DENTSU CREATIVE has appointed the outstanding Jessica Tamsedge, McCann UK & Europe’s Chief Client Officer, as the new CEO for DENTSU CREATIVE in the UK. 

New UK CEO for DENTSU CREATIVE

Jessica Tamsedge Named Dentsu Creative U.K. CEO

Jessica Tamsedge

Clark and Levron took the Luminaire Stage at the Cannes Festival de Palais to introduce DENTSU CREATIVE, a new global creative network.

DENTSU CREATIVE launches at Cannes Festival

Introducing Dentsu Creative 

Dentsu Creative Wins Agency of the Year at Cannes Lions, 2022

Dentsu Creative Bengaluru wins Cannes Lions Agency of the Year and awarded Titanium Lion for “the unfiltered history tour”.

DENTSU CREATIVE WINS AGENCY OF THE YEAR AT CANNES LIONS

Dentsu Creative Named Cannes Lions 2022 Agency of the Year

DC Agency of the Year Cannes 2022

NEWSROOM

Newsroom

Stay up-to-date on the latest news from DENTSU CREATIVE. Discover our insights, thought leadership, awards, & what we're excited about on our news portal.

NEWSROOM

Thought Leadership

Dentsu Creative CMO Report 2023: OUT NOW

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