Cannes Lions 2025 brought together the world’s leading creative minds to ask one question: what’s next? From the beach to the Palais, Dentsu Creative was in the room — joining forces with global partners to explore how creativity is shaping advertising and what it means to build at scale in the algorithmic era.

Cannes Lions 2025 Highlights | Dentsu Creative

Creativity in Motion: Highlights from Cannes Lions 2025

Highlights Cannes Lions 2025

Optimize for Humans, not Algorithms: Cannes Lions Creative Trends 2025

Cannes Lions Creative Trends 2025

HERALBONY, one of Japan’s most talked-about brands, in partnership with Dentsu Inc., is positively reshaping the narrative around disabilities. In a live demonstration at Cannes Lions 2025, we explored how a brand, an agency and the disabled artists they work with can transform negative perceptions and contribute to the growth and prosperity of consumers, businesses and society through creativity.

Luxury for Everyone: Changing Perceptions of Disability | HERALBONY and Dentsu Inc.

Luxury for Everyone: Changing Perceptions of Disability



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