Cannes Lions 2025 brought together the world’s leading creative minds to ask one question: what’s next? From the beach to the Palais, Dentsu Creative was in the room — joining forces with global partners to explore how creativity is shaping advertising and what it means to build at scale in the algorithmic era.

Cannes Lions 2025 Highlights | Dentsu Creative

Creativity in Motion: Highlights from Cannes Lions 2025

Highlights Cannes Lions 2025

Optimize for Humans, not Algorithms: Cannes Lions Creative Trends 2025

Cannes Lions Creative Trends 2025

HERALBONY, one of Japan’s most talked-about brands, in partnership with Dentsu Inc., is positively reshaping the narrative around disabilities. In a live demonstration at Cannes Lions 2025, we explored how a brand, an agency and the disabled artists they work with can transform negative perceptions and contribute to the growth and prosperity of consumers, businesses and society through creativity.

Luxury for Everyone: Changing Perceptions of Disability | HERALBONY and Dentsu Inc.

Luxury for Everyone: Changing Perceptions of Disability



Heralbony Luxury for Everyone

一般的

新生意

Instagram的

領英

Facebook

推特

社交

While some brands follow trends and hijack culture, Nutter Butter created culture through a nutty universe entirely of its own. We built a world where nothing seemed to make sense — by design. The Nutterverse isn’t just a campaign. It's a dimension where the cookie is canon, the fans write the plot, and weird is the strategy. An innovative approach that cemented this cookie into an internet legend.

Nutter Butter Case Study | Dentsu Creative

This 56-year-old cookie’s rabbit hole of absurdist escapism consumed the internet.

NUTTER BUTTER, YOU GOOD?

Nutter Butter

DENTSU CREATIVE leveraged the iconic childhood “self-portrait” to launch the ground-breaking product that invited children everywhere to finally draw their #TrueSelfie. 

Explore DENTSU CREATIVE's partnership with Crayola

We helped children create their place in the world by giving them the power to color themselves into it.

Color Yourself Into The World

Crayola

Scrolling Therapy is digital tool that enables patients with Parkinson’s Disease to perform muscle exercises by scrolling their social media feed using facial expressions.

DENTSU CREATIVE created Scrolling Therapy for Parkinson's patients

Turning social media time into exercise for Parkinson’s symptoms.

Scrolling Therapy

DENTSU CREATIVE's collaborated with Oreo to create an immersive storyline with an authentic feel. 


Creative Production with Oreo | Dentsu Creative

Architecting platforms for OREO play + purpose

A decade of cookies + crème + creativity

Oreo

DENTSU CREATIVE showcased the diverse stories that embody the “Take it to Eleven” spirit in a campaign that spans TV, Digital, Social
Media, OOH and Radio.

DENTSU CREATIVE x 7-Eleven take it to Eleven

Some people may be satisfied with a ten. We like to take it to eleven.

TAKE IT TO ELEVEN

7/11 - TAKE IT TO ELEVEN

Dentsu Creative worked to create Amex Business Card Chronicles, a series of whimsical, long-form spots telling the stories of four business owners.

The Bunny Long-Form Spots Case | Dentsu Creative

The Amex Business Card Chronicles is a series of whimsical, long-form spots telling the stories of four business owners navigating the challenges that accompany growing businesses.

THE BUNNY

Amex Bunny

DENTSU CREATIVE created an immersive gaming skill allowing Westworld fans to go on their own quest for consciousness.

HBO Westworld case | DENTSU CREATIVE

We created an immersive gaming skill allowing Westworld fans to go on their own quest for consciousness.

THE MAZE

HBO Westworld: The maze

Our globally award-winning VR experience for Billy Corgan blended creativity and technology to create a world-first.

Billy Corgan Aeronaut VR experience | DENTSU CREATIVE

Aeronaut

Aeronaut VR

DENTSU CREATIVE spread news of radical menu changes, retail space revamps and more through creative hijacks and hijinks.

Explore Subway Eat Fresh Refresh by DENTSU CREATIVE

Bringing sub love back to world’s largest sandwich chain.

eat fresh refresh

Subway

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